ultra-thin phone gone wrong

 

What's wrong with the ultra thin phone concept? I'm not good at predicting customer response to new offerings, but in hindsight it sells for a premium price but operates at less than mid-range functionality. So while they're hyping AI and super incredible functionality they offer a phone based on style and mediocre functionality. It's hard to justify $1,000 piece of jewelry that looks like a phone. If you've already been buying flagship phones you're not going to suddenly throw out all that functionality and accept a substandard phone with good looks. 

Imagine instead that you come out with a thin phone with the exact same specs as the flagship pro model but it's ultra-thin, then charge 50% more. You get the triple camera setup you get 10x physical zoom you get one terabyte of storage you get the killer processor all weighing 3 oz. So in this approach you pay way more for a super slim profile and get the same functionality. The reality is, it's currently impossible to do this.

Instead of doing something amazing, they did something interesting that's worth half the flagship price. Maybe offer the current thin phone as an introductory phone to get people to switch from Android at a cheap price.

It might have worked if people who are paying for flagship phones really don't care about all that functionality and really just wish they had a big screen super lightweight phone with mediocre functionality and didn't mind paying flagship prices. Think again.